For Urban Dwellers

Celebrating every facet of your uniqueness

The new you is always current

When do urban career women feel like themselves the most? Nowadays these women are defining their own standards of finding free time and enjoying life, both when working and when not working. Living in the present, they are honest about what they really want to do and have the skills to do so. For them, “the way I am” is in a perpetual process of transformation.

Enabling customers to shine for a lifetime

With a heartfelt desire to keep our customers shining throughout their personal and professional lives, LUMINE and NEWoMan endeavor to offer solutions that can fit any scene and any stage of their lives by exploring their hidden and changing needs, and by proposing “new ways to be themselves” that are a step ahead of expectations and beyond any notions of time.

LUMINE in diverse colors

LUMINE is an operator of commercial facilities, targeting working women in their 20s and 30s, offering them values that speak to their hearts and senses. Adding colors not only to their lifestyles, but also in ways of being “who they are,” our stores are highly attuned to trends, and functionally arranged to create inspiring and timely shopping experiences for all visitors. LUMINE buildings are situated in and around 13 terminal stations in the Tokyo Metropolitan Area, each with their own unique features, according to the characteristics of the locality and people.

NEWoMan keepsrenewing itself

NEWoMan supports customers who have their own ideas about the way they want to live their lives by offering a diversity of values and lifestyle choices for the new era. NEWoMan SHINJUKU, the first location, showcases Japanese fashion culture from Shinjuku, a place rich with diversity in the heart of Tokyo that attracts people from all over the world, and provides value that is globally recognized. NEWoMan YOKOHAMA, the second location, offers high-quality value unique to Yokohama in a comfortable and sophisticated space that fuses the spirit of Yokohama with global standards. NEWoMan TAKANAWA, the third location, provides value that transcends the framework of typical commercial facilities by taking on the challenge of creating a new community that embraces sustainable and diverse ways of being, in pursuit of lifestyle values that will newly emerge over the next 100 years.